How to Write a Book Review and Market Your Business to Millions of Potentially Perfect Customers

Next to being a published author on EzineArticles, one of the best ways to have the Law of Attraction work more in your favor, and get the word out to millions of potentially perfect customers about you and your business, is to write reviews of books you like on Amazon.Amazon attracts millions of visitors every day. Used effectively, it as a state-of-the-art social networking, relationship building, and marketing tool. When you write a heart centered review of a book that has inspired you or helped you to grow your business, you get to share your expertise in your field.You cannot overtly promote a business or use a phone number, however, in the ‘Personalization’ link you can create a ‘public profile’ that expresses clearly what you offer to your target market. This will be available to anyone who reads your book review.PLUS you can write an “in your own words” profile of you and your business. It is a great opportunity for potentially perfect customers to get to know you. People from all over the world, who are being attracted to your reviews, can click on your profile, and find out more about you and how to contact you.Follow the three steps outlined below and let the Law of Attraction do the rest.Step 1: Set up Your Amazon AccountYou start by making at least one purchase at Amazon. It is very easy, you just need to enter your e-mail address and choose a password to get started. Setting up your account gives you access to some great ‘relationship building’ tools through the ‘Personalization’ link where you can create your ‘public profile’ PLUS you can write an ‘in your own words’ profile of you and your business all of which is available to anyone who reads your book review on AmazonStep 2: Things You Will Need:Your photo. A recent photo is the best and you can always edit your photo later. A caption to go with your photo. For the caption under my photo I used a quote from The BEE Movie:”According to all known laws of aviation, there is no way that a BEE should be able to fly. Its wings are too small to get its fat little body off the ground. The BEE of course, flies anyway. Because the BEES do not care what humans think is impossible” – I am like the BEESYou will also need:* Your real name
* Your location
* Your email
* Your website
* Your interestsIt may sound obvious, however, there is a method to this simplicity. While you are reading the book take notes of whatever strikes you as interesting or powerful. Whenever something you read triggers your thinking write it down. Make a note of anything that you find exceptional in a positive way for you. Write down everything that stands out to you, everything you feel is worth bringing out from the book. Continue reading the book, and continue writing notes.Turns out we all listen to the same radio station: W.I.I.FM. What Is In It For Me!Since like attracts like, what you notice is “In It For YOU” is exactly what will be most attractive to your perfect customers. When you follow these simple instructions, you will write a book review on Amazon that will resonate your unique leadership style and, even if there are 200 other reviews of the same book, your potentially perfect customers will “hear it” when they hear it from you.I first create my book review in a word document so I can proofread, check my spelling, and do a word count. You can use the book title as the title of your review or be creative, then introduce the book, author, and the topic in the first paragraph of your review, and it is usually best to keep it simple and less than 500 words.Just tell your experience about reading the book, how it impacted you and your business. Using your notes you can write it like you were sharing it with your best friend in person. Include what you liked or loved and tell everyone who should buy it.For example: “I would give this book to my Grammy because she loves to be inspired and read books that are about transforming lives and businesses and making a difference in the world.”One way to capture the imagination is to talk about one specific chapter. “I am a hair stylist, and I loved chapter one because it confirmed to me why I am here. I am not just cutting hair.”Give direct practical directions like, “On page 116 there is a great nontraditional marketing idea, and when I implemented it in my Branding From The Heart Workshops it doubled the number of people signing up for my next program.”Think of some tags that resonate with you: Law of Attraction, spirituality, meditation, prosperity, self improvement, etc.Step 3: Now you are ready to submit your review on Amazon1. Log in to your Amazon account, and find the book on the Amazon website.2. Select BOOK and type in the book title3. Click on Reviews – Click on the Create your own review button.4. Click on over 13 – Click on the how do you rate this book (I give it 5 Stars)5. Type in the title of your review:6. Cut and paste you review from your word document into the space that says “Type your review in the space below”7. Add some tags that resonate with you and the book you are reviewing. Preview your book review and make any edits or click the publish button.One of the great things about writing a book review on is that you can go back and edit anything. Even after you have published your book review.Wishing you Health, happiness, LOVE, success, prosperity, and lots of money in your mailbox,

Want Your Business to Succeed? Try Doing Things “The Nordstrom Way” – Book Review

I found “The Nordstrom Way” several years ago when I worked at a car dealership with horrid customer service issues. The Nordstrom retail stores are world famous for providing outstanding customer service in every aspect of their business and maintaining a business model that is client focused and it shows. If you have ever shopped at a Nordstrom, you know of this legendary customer service. “The Nordstrom Way” was written by Robert Spector, an international speaker on Nordstrom’s principles of customer service and Patrick McCarthy, a thirty year Nordstrom employee that became one of the company’s top performing salespeople.This book combines inspirational biographical material with common sense management tools that can benefit every company, big and small. The authors know that establishing a culture of excellence in customer service is no small feat and to ease business owners and managers into this mindset, there are very simple, easy to complete exercises at the end of every chapter. As you read through the book and complete the exercises, you begin to realize that the shift starts with internal customer service. In other words, the way you treat your employees is a reflection of how they will treat your customers. At Nordstrom, each employee is given empowerment and the ability to use their best judgment in all customer interactions. This management style facilitates a culture of entrepreneurship, teamwork and overall consensus. In time you will notice that your employees treat your business like they own the place. Imagine that much passion in one establishment!So, because I think you should be reading the book and not this review, I’d like to close with this: Often times, managers and owners will complain that “good help” is hard to find. I would like to encourage you to pick up a copy of “The Nordstrom Way” and see if the help you hired can be taught customer service excellence. I think you will find that they can with the right tools and culture in your place of business. Also, I know that book reviews are supposed to contain critiques, but due to the relevance of material, I can’t find a single negative in this one. You may not use all of the exercises and tips, but I can bet that most of them will strike resonance with most of you.